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Executive Forum Recap – Companies that Choose to be Great Instead of Big

Small Giants – Executive Forum Recap

Posted on September 22, 2016

img_2697On Thursday, September 15th, EDGE members joined HR Leadership Group of Northeast Ohio members for an Executive Forum with Bo Burlingham, author; Small Giants: Companies That Choose to Be Great Instead of Big, sponsored by Hiring Optics.

What exactly is it that makes a company great? That was the question that Bo Burlingham explored in his bestselling book, Small Giants: Companies That Choose to Be Great Instead of Big, about 14 small-to-midsize, privately owned companies that are widely acknowledged as being the best at what they do and that have been singled out for their extraordinary contributions to their communities. He found that they all had what he calls mojo—an elusive quality that makes them irresistible to customers and employees alike. Their mojo, he showed, comes from six characteristics they have in common. In this presentation, Burlingham discussed those characteristics and describes the specific techniques that companies use to generate mojo.

Are there companies out there that choose to be better rather than big? It turns out they are all over the place. Bo Burlingham discussed the six criteria:

• Owners are at a crossroads. They’ve built a successful business; what to do next?
• These are great companies; among the best at what they do.
• Companies are singled out for what they contribute to their communities.
• Consistently profitable for 15-20 years.
• Human scale: People throughout the organization know each other.
• Companies have MOJO.

What makes a company great?

When a company has MOJO, you want to work for them. You want to do business with them. You want to be in the presence of greatness. MOJO is the business equivalent of charisma.

Where does MOJO come from? How do you hold onto it once you have it? What are the common features of companies that have MOJO?


View more photos from the forum on Facebook.













About Bo Burlingham:  Bo Burlingham is an editor-at-large of Inc. magazine, contributing writer at Forbes, as well as the author of Finish Big: How Great Entrepreneurs Exit Their Companies on Top; the co-author with Norm Brodsky of The Knack; and the co-author with Jack Stack of The Great Game of Business and of A Stake in the Outcome.






Next Executive Forum:

Economic Forecast
Ken Mayland, President, ClearView Economics, LLC
Thursday, November 17, 2016 (7:30 – 9:30 AM)

For more information contact: Grant Marquit (; 216-215-5058)