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Creativity & Leadership

Creativity & Leadership

Posted on January 4, 2017

img_3561Creativity is a critical part of the innovation process, and leaders simply must continually hone their creative skills to stay competitive. In IBM’s 2010 and 2015 studies of 1,500+ Executive Leaders worldwide, they found that in a rapidly changing world that “Creativity and Creative Thinking” are now considered core leadership skills for the future and essential to innovation success.

Gerard Puccio, Ph.D., Chair of the International Center for Studies in Creativity at SUNY Buffalo State, is an authority on Creativity and Leadership, and in a joint session with EDGE’s Innovation and CEO groups, he shared tools for enhancing creative thinking as well as insights on how to foster creativity in others. This hands-on, practical session explored the value of creative thinking (i.e. “How to Improve a Bathtub” scenario and ‘The Cash Register” story) as well as ways to cultivate creativity in daily work environments. Dr. Puccio’s presentation was universally appreciated – inspiring leaders to consider how to incorporate these themes and continue the conversation.

Mark Olszewski, Strategic Marketing Leader at Philips, also shared how Philips Healthcare continues to evolve its business strategy through innovation to be an industry leader in many areas.

idea-slidesKey Takeaways:

  • Creativity is an ability that can be nurtured and improved.
  • Creative thinking has 2 key parts: 1) Divergent and 2) Convergent
  • Deferring all positive and negative judgement during idea creation.






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Next InnoQuest Session:

  • Feb. 9: Transformation from Commodity to Specialized Business at PolyOne (Avon Lake)

Plus, B2B Product Launches, including 18 Ways to Connect with Your Customers (AIM Institute)

About the InnoQuest Innovation Management Program:

A collaborative forum offered bi-monthly to leaders and innovation practitioners of mid- to large-sized companies in Northeast Ohio. Participants gain best practices in managing and guiding the innovation process, new working relations with peer companies & leading practitioners and actionable steps to improve a company’s innovation practices. Program content has included: Additive Manufacturing (3D Printing), Lean Start-Up Principles, Design Thinking and Creativity in Leadership. Each session is held at a location of interest throughout the region; past locations have included; Sherwin Williams, The Technology House, NASA Glenn Research Center, Baldwin Wallace Center for Innovation and Growth, Parker Hannifin’s New Innovation Center and the Cleveland Institute of Art.

To participate in the InnoQuest Innovation Management program contact:

Chris Keller (; 216-346-6300) or Grant Marquit (; 216-215-5058)