Contact Us

Knowing the Customer’s Applications

Knowing the Customer’s Applications  – InnoQuest June 7th Recap

Posted on June 15, 2016


IMG_1577The InnoQuest session held at Keithley Instruments on June 7th centered around knowing the customer’s applications plus ways to engage your employees in innovation. Mark Hoersten of Keithley and Ellen Zerucha of Tremco shared insightful lessons of their organizations’ innovation journey and Jeff Hoffman, an internationally recognized entrepreneur, shared his insights.

Mark Hoersten (VP, Marketing) and Nancy Thomas (Director of Engineering) shared Keithley’s 70-year history and provided ways to ensure innovation is part of everyone’s role within the organization. Innovation driven by customer insight requires a culture that involves every employee. This approach has led to the development of new classes of products that have enabled its customers to discover and invent new technology.  Keithley has been the premier solutions-provider for sensitive electronic measurements, playing an important role in the developing many everyday items (including our cell phones).

Ellen Zerucha (SVP, Marketing) shared Tremco’s innovation journey over the past four years – starting with developing innovation teams around 5 areas (Branding, Training, Structure, Process, Environment) leading to many process, product and strategic changes across the company.  We also received a demonstration of their cloud-based platform which helps to manage its innovation process and gathers insights from designated stakeholders.

To cap off the session, we were joined by Jeff Hoffman, internationally recognized tech entrepreneur (best known for his work with – now valued at $70B+).  Jeff provided valuable insights, best practices and even some exercises for any leader or company to implement.



View more photos on Facebook.

Upcoming InnoQuest Sessions:

  • August 17: Lean Start-Up Principles – Parker Hannifin’s New Innovation Center

Guest: Jeff Nall, Innovation and ITO Technology Manager, GE Lighting


To participate in the InnoQuest program contact:

Chris Keller (; 216-346-6300) or Grant Marquit (; 216-215-5058)