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Sherwin Williams: Driving Innovation

Incorporating mega trend analysis and competitive landscape into innovation

Sherwin Williams: Driving Innovation – InnoQuest Dec. 2nd Recap

Posted on December 3, 2015



At our final InnoQuest session of 2015, Dr. Victoria Scarborough, Director, External Technology and Dr. Morgan Sibbald, Mgr, External Technology and Gov’t Funding from Sherwin Williams shared compelling stories of how innovation has driven growth and how government funding and partnerships have accelerated R&D and product development.  Participants loved learning about their organizational model, how they measure innovation success and how they address open innovation, stage gating, technology scoping and new product development. Participants also toured Sherwin’s Collaboratory space.

Destination Cleveland’s Mike Mulhall, VP, Partnerships, provided a snapshot of how investments in Cleveland are leading to business development and improvements for the entire region.  As well as How to be involved in RNC Event. 


Key Takeaways:

  • Measuring innovation – how to measure and what are the results
  • e. success as a % of sales over a 3-year rolling period
  • Marketing is the roadmap – Combine marketing and R&D / define opportunity territories w/ focus areas
  • External networking for R&D opportunities / Ideas: Products -> 100 : 1
  • Importance of partnerships in innovation
  • Using university hack-a-thons as a tool to explore innovation ideas
  • Incorporate mega trend analysis and competitive landscape into innovation
  • Case studies of how grants lead to funding for small to large companies.
  • Federal Business Opportunities
  • Government Grants

Action steps following session:

  • Layout innovation process with measurements and checkpoints
  • Develop market intelligence team and ensure collaboration with R&D i.e. quarterly meetings with Sales and R&D
  • Review government funding sites to see how they apply to our business
  • Make finding partners one of our goals for 2016
  • Use supply chain to create network groups with customers and suppliers














Sherwin Williams Collaboratory














Dr. Victoria Scarborough, Director, External Technology, Sherwin Williams












Dr. Morgan Sibbald, Mgr, External Technology and Gov’t Funding. Sherwin Williams












Mike Mulhall, VP, Partnerships, Destination Cleveland

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InnoQuest 2016

Our first InnoQuest Session of 2016 is on Feb. 19 covering Innovation and Marketing with Diane Artman, Division Engineering Manager, Parker Hannifin; Charles Stack, Founder, StartMart US & Flashstarts and  Rachel Lindberg. Manager, Brand Marketing, Progressive Insurance.


To participate in the InnoQuest program contact:

Chris Keller (; 216-346-6300) or Grant Marquit (; 216-215-5058)