Transitioning from Commodity to Specialized Business Plus, Marketing Tools for B2B Product Launches
Posted on March 22, 2017
The 2017 InnoQuest Innovation Management program kicked off the year at Polyone in February. PolyOne ($3.3 B) is a premiere provider of specialty polymer formulations, color and additive systems, plastic sheet and packaging solutions and polymer distribution that continues to thrive as it transforms from simply a commodity business to one which provides specialized solutions and higher value to its customers.
Michael Garratt, Chief Communications Officer, shared this journey – offering both success stories and setbacks – and where and how the PolyOne team continues to focus its efforts. Plus, the tour of the PolyOne Innovation Center truly showed the breadth and depth of PolyOne’s expertise and why the military and many leading companies turn to them to solve their problems.
Kelly Zelesnik, Dean of Business, Information and Engineering Technology at Lorain County Community College, shared how the new $5M Campana Center for Ideation and Invention (opening in 2017) will provide a valuable resource to the business community for Digital Manufacturing, Prototyping and Additive Manufacturing. They are looking for input on the types of machines to purchase, too.
Also, Dan Adams (AIM Institute) and Reed Stith shared marketing tools for dynamic B2B Product Launches, including traditional and digital strategies for improving product positioning and acceptance. Watch the recorded session.
Click to view the video presentation
Next InnoQuest Session:
- April 26: Customer-Centered Innovation: Integrating External Needs with the Internal Capabilities at Goodyear (Akron)
About the InnoQuest Innovation Management Program:
A collaborative forum offered bi-monthly to leaders and innovation practitioners of mid- to large-sized companies in Northeast Ohio. Participants gain best practices in managing and guiding the innovation process, new working relations with peer companies & leading practitioners and actionable steps to improve a company’s innovation practices. Program content has included: Additive Manufacturing (3D Printing), Lean Start-Up Principles, Design Thinking and Creativity in Leadership. Each session is held at a location of interest throughout the region; past locations have included; Sherwin Williams, The Technology House, NASA Glenn Research Center, Baldwin Wallace Center for Innovation and Growth, Parker Hannifin’s New Innovation Center and the Cleveland Institute of Art.
To participate in the InnoQuest Innovation Management program contact:
Chris Keller (Chris@edgef.org; 216-346-6300) or Grant Marquit (Grant@edgef.org; 216-215-5058)